comparison · 2026
Focally vs Pic-Time: do you need a link-in-bio or a client gallery?
“Pic-Time is where finished work goes to clients. Focally is where prospects discover your work and decide to book.”
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01 · side by side
Feature comparison
02 · pricing
What you'll pay
Focally
Free
Full portfolio, unlimited links
$0
Pro
Custom domain, booking, no branding
$8.99/mo
Pic-Time
Lite
$7/mo
Pro
$20/mo
Pro Plus
$33/mo
03 · honest take
When Pic-Time is the right pick
- You need to deliver finished galleries, prints, and downloads to paying clients.
- You want a built-in print store and album design tools.
- You need branded client viewing experiences with download controls.
04 · honest take
When Focally is the right pick
- You need the public-facing page on your Instagram, business card, and email signature.
- You want a portfolio that shows highlights, packages, and a booking form to new prospects.
- You already use a client-delivery tool (Pic-Time, Pixieset, ShootProof) and need a marketing front door.
“Pic-Time delivers work to existing clients. Focally turns strangers into new ones. Most photographers use both.”