comparison · 2026
Focally vs Squarespace: which should photographers actually buy?
“Squarespace is a full website. Focally is a link-in-bio. Most photographers need both — or just the second one.”
Start free on Focally →No credit card · 60-second signup
01 · side by side
Feature comparison
02 · pricing
What you'll pay
Focally
Free
Full portfolio, unlimited links
$0
Pro
Custom domain, booking, no branding
$8.99/mo
Squarespace
Personal
$16/mo
Business
$23/mo
Commerce Basic
$28/mo
Commerce Advanced
$52/mo
03 · honest take
When Squarespace is the right pick
- You want a full multi-page brand website with blog, store, and contracts in one tool.
- You expect direct organic traffic (SEO blog, content marketing) to your own domain.
- You want to template-design every page yourself.
04 · honest take
When Focally is the right pick
- You drive traffic from Instagram, TikTok, or word of mouth — and need the one page they land on.
- You want to start free instead of paying $16-$50/mo before your first client.
- You want a beautiful portfolio in 10 minutes, not a weekend of template tweaking.
“Squarespace builds your website. Focally builds the one page most of your traffic actually sees.”